![]() ![]() While the subject and sender aren’t the most critical pieces of information, they are the first things a recipient will see. When someone needs to reset their password, chances are pretty good they’re heading straight to their inbox as soon as they submit the request. Relevant and readable subject and “From” name # Who requested the reset (IP Address? User Agent?)ġ. Relevant and readable subject and “From” nameĥ. Your exact implementation may vary depending on your audience and product, but these are the 6 key details you need:ġ. In reality, there are quite a few details to get right. In theory, password reset emails are simple. Password reset email best practices: 6 must-have design elements # Now that we've covered the two primary goals of these kinds of emails, let's talk about the most important aspect of this guide. A secondary action for “I didn’t make this request,” like the one from Airbnb below, can also help.Īirbnb sends an email after the password reset to double check that the account owner made the change.įinally, make sure there’s an easy way for users to contact support or get help if they’re concerned about their account's security. In high-security systems, you may even want to provide a way for the recipient to automatically invalidate or immediately expire the password reset URL with a single click in the event they didn’t initiate the request. A good password reset process (and the resulting email message) should reassure the user that they can take action to resolve the problem. It can be confusing-even alarming-to receive these emails. That can be due to a simple typo or someone genuinely trying to gain access to someone else's account. With software being used in so many areas of life, it's more common now to receive a password reset notification without requesting it. If a customer didn’t initiate the request (or aren’t sure they did), help them understand what that means and whether they should be concerned # If security is crucial for your application, a no-reply address may be a better option.Ģ. Hopefully, your support team is trustworthy enough not to abuse that, but it’s worth keeping in mind. ![]() It’s worth noting that if users can reply directly to the email, the customer support agent would have access to the original password reset URL. Verve Wine lists a help email and phone number at the bottom of the password reset email. This can be as simple as including your support phone number or email, like in the example below. The easier it is to resolve problems resetting their password, the happier they’ll be. It’s also handy to provide easy-to-access options for getting support. In this context, the only goal that matters is getting people to a page to reset their password. If a customer initiated the request, help them re-establish access to their account # Since many of the edge cases are loosely related, we’ll group the purpose of the email into two primary goals based on the context of the request. So, while the primary goal is simple, the edge cases around helping people aren’t quite as much. And what if they didn’t request to reset the password?.What if they’re having problems entering a new password?. ![]() There are a few scenarios that could complicate things, though: In most cases, that will be through sending a password reset link. Generally speaking, they have one goal: to help users securely re-establish access to their accounts. Password reset emails are some of the most succinct emails you can send. Postmark’s password reset email template.3 common mistakes (and how to avoid them).How to make sure your password reset emails are secure.A checklist to make password reset email design easier.What are the goals of password reset emails?.That guide is a great primer for transactional email in general, and will help make sure you get the most value from this guide too. Editor’s note: This guide builds on the tips from our transactional email guide that covers both content and technical best practices that apply to all of your transactional emails. ![]()
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